Catalogue
detail

Catalogue
detail

Technologie de l'information

Technologie de l'information

Digital & Innovation

Digital & Innovation

Catalogue
detail

Technologie de l'information

Digital & Innovation

Discover Digital Marketing

Catégorie

Technologie de l'information

Sous-catégorie

Digital & Innovation

Code

DL-DII005

Objectifs de la formation

Identify the advantages of digital marketing. Create a digital marketing plan. Monitor the performance of a marketing campaign.

Description

Have you ever wondered how to promote a brand? Attract more visitors to a site? Convert prospects into customers, and then turn them into ambassadors? Then you have come to the right place. You might already know what online advertising, SEO, emailing, or community management involves. If so, you are familiar with some digital marketing branches – but there are so many that you might wonder where to start. If you're starting out, the term "digital marketing" might not be clear to you. But don't worry! In this introductory course, we'll start from scratch. You will gradually learn the fundamentals and essential techniques of this fascinating field. Once you've completed the first part of this course, you will be able to explain the concept of digital marketing to a beginner. In the second part, you'll learn how to develop an actionable digital marketing strategy and integrate it into a marketing plan. Finally, once you've mastered the basics, I'll show you how to improve the performance of your digital marketing activity at each level of the customer relationship. By the time you complete this course, you'll have the knowledge and skills to get started in digital marketing. I've done everything to make it as interesting and comprehensive as possible; whether you're a beginner or not, don't wait: take this course right now!

Plan de formation

PART #1 - IDENTIFY THE BENEFITS OF DIGITAL MARKETING 1. Discover the basics of marketing 2. Discover the basics of Digital Marketing 3. Compare Digital Marketing and traditional marketing Quiz: Identify the benefits of Digital Marketing PART #2 - CREATE A DIGITAL MARKETING PLAN TO REACH YOUR GOALS 1. Create a roadmap 2. Clarify the goals of your marketing campaign 3. Carry out market research 4. Develop a marketing strategy in line with your goal 5. Create an activity plan using a template Quiz: Create a Digital Marketing plan to reach your goals PART #3 - MONITOR THE PERFORMANCE OF A MARKETING CAMPAIGN 1. Manage customer relations online 2. Attract prospects to your website 3. Turn visitors into leads 4. Drive sales with calls to action 5. Turn your customers into brand ambassadors Microdoing & Survey

PART #1 - IDENTIFY THE BENEFITS OF DIGITAL MARKETING 1. Discover the basics of marketing 2. Discover the basics of Digital Marketing 3. Compare Digital Marketing and traditional marketing Quiz: Identify the benefits of Digital Marketing PART #2 - CREATE A DIGITAL MARKETING PLAN TO REACH YOUR GOALS 1. Create a roadmap 2. Clarify the goals of your marketing campaign 3. Carry out market research 4. Develop a marketing strategy in line with your goal 5. Create an activity plan using a template Quiz: Create a Digital Marketing plan to reach your goals PART #3 - MONITOR THE PERFORMANCE OF A MARKETING CAMPAIGN 1. Manage customer relations online 2. Attract prospects to your website 3. Turn visitors into leads 4. Drive sales with calls to action 5. Turn your customers into brand ambassadors Microdoing & Survey

PART #1 - IDENTIFY THE BENEFITS OF DIGITAL MARKETING 1. Discover the basics of marketing 2. Discover the basics of Digital Marketing 3. Compare Digital Marketing and traditional marketing Quiz: Identify the benefits of Digital Marketing PART #2 - CREATE A DIGITAL MARKETING PLAN TO REACH YOUR GOALS 1. Create a roadmap 2. Clarify the goals of your marketing campaign 3. Carry out market research 4. Develop a marketing strategy in line with your goal 5. Create an activity plan using a template Quiz: Create a Digital Marketing plan to reach your goals PART #3 - MONITOR THE PERFORMANCE OF A MARKETING CAMPAIGN 1. Manage customer relations online 2. Attract prospects to your website 3. Turn visitors into leads 4. Drive sales with calls to action 5. Turn your customers into brand ambassadors Microdoing & Survey

Durée (Jours)

8

Langues

Anglais

Sources

OpenClassrooms

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