Discover Digital Marketing
Catégorie
Technologie de l'information
Sous-catégorie
Digital & Innovation
Code
DL-DII005
Objectifs de la formation
Identify the advantages of digital marketing. Create a digital marketing plan. Monitor the performance of a marketing campaign.
Description
Have you ever wondered how to promote a brand? Attract more visitors to a site? Convert prospects into customers, and then turn them into ambassadors? Then you have come to the right place. You might already know what online advertising, SEO, emailing, or community management involves. If so, you are familiar with some digital marketing branches – but there are so many that you might wonder where to start. If you're starting out, the term "digital marketing" might not be clear to you. But don't worry! In this introductory course, we'll start from scratch. You will gradually learn the fundamentals and essential techniques of this fascinating field. Once you've completed the first part of this course, you will be able to explain the concept of digital marketing to a beginner. In the second part, you'll learn how to develop an actionable digital marketing strategy and integrate it into a marketing plan. Finally, once you've mastered the basics, I'll show you how to improve the performance of your digital marketing activity at each level of the customer relationship. By the time you complete this course, you'll have the knowledge and skills to get started in digital marketing. I've done everything to make it as interesting and comprehensive as possible; whether you're a beginner or not, don't wait: take this course right now!
Plan de formation
Durée (Jours)
8
Langues
Anglais
Sources
OpenClassrooms



