PART #1 - USE SOCIAL MEDIA IN YOUR MARKETING STRATEGY 1. Get the most out of this vourse 2. Discover the power of social media in marketing 3. Define the objectives of your social media efforts 4. Prepare to use a social media strategy 5. Formalize your social media strategy Quiz: Use social media in your marketing strategy PART #2 - BUILD YOUR COMMUNITY 1. Get to know your community 2. Find your place in the community Quiz: Build your community PART #3 - CHOOSE THE MOST APPROPRIATE SOCIAL NETWORKS TO REACH YOUR GOALS 1. Find your communities on general platforms 2. Use sector-specific platforms PART #4 - CREATE CONTENT ON SOCIAL MEDIA 1. Create and publish your content 2. Facilitate conversations Quiz: Create content on social media PART #5 - MANAGE A PUBLICATION SCHEDULE OVER TIME 1. Organize your content with a calendar 2. Track your goals over time Microdoing & Survey Quiz: Manage a publication schedule over time