Google’s search engine has dominated the market for almost 20 years: 90% of all web searches are carried out on Google. It is now essential to have a presence on Google if you're a business, charity, freelancer, or any other type of organization. 98% of internet users never look beyond the first page of Google results, so it’s not just about being present anymore, you also need to find your way to the top of the search engine results. There’s a simple and effective solution for this: Google Ads. Google Ads enables you to be displayed at the top of Google search results, and also in other places on the web, using targeted ads. In this course, you’ll learn how to create an ad campaign using Google Ads. You’ll also learn how to analyze and optimize a campaign using examples and exercises. Would you like to drive more traffic to your website? Increase sales on your online store? Get qualified leads? Join us and create your very first Google Ads campaign with ease, using a step-by-step process and following the examples that I’ll be showing you along the way. You’ll start to see the results quickly and understand how to analyze them using the various techniques you’re going to learn.