Do product research: analyze the competition and interview potential customers
Catégorie
Business
Sous-catégorie
Vente
Code
DL-VTE003
Objectifs de la formation
Define the scope of your competition Complete a competitive analysis canvas Interview customers to generate bias-free conclusions you can trust Complete a business model canvas
Descriptions
Successful products come from a compelling product vision that is turned into reality. Effective product managers conduct product research by: Analyzing the competition Interviewing customers Designing plausible business models Product research is a fundamental part of product strategy. You will learn how to identify and find potential customers, how to interview them, and how to tell if they are dishonest. You will learn the psychology behind talking to customers, and you will conduct customer interviews in a way that strips out potential bias. This will yield results you can trust! You will also learn some basic marketing theory, including: Defining the scope of your industry and competition The jobs-to-be-done framework Other competitive analysis tools such as SWOT analysis, Feature Audits and PEST analysis
Plan de formation
Part 1 - Doing a competitive analysis 1. Learn the importance of competitive analysis 2. Discover the competitive analysis canvas 3. See an example competitive analysis canvas 4. Discover other competitive analysis tools Part 2 - Interviewing Customers 1. Learn the benefits and pitfalls of interviewingThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 2. Identify the right people to interviewThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 3. Avoid these 6 interviewing mistakesThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 4. Identify the 4 signals of a potential customerThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 5. Use the customer interview templateThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 6. Find customers to interviewThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 7. Create personas & persona templatesThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" Part 3 - Business Model Canvas 1. Discover the 3 types of business model canvasesThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 2. Complete a Lean CanvasThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" 3. Learn the applications of the Lean CanvasThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis" Microdoing & SurveyThis lesson is currently unavailableMust pass quiz before continuing: " Quiz: Understanding competitive analysis"
Langues
Anglais
Durée (Jours)
12
Sources
Axian university
