Create an Omnichannel Customer Experience
Catégorie
Business
Sous-catégorie
Relation client
Code
DL-RCL004
Objectifs de la formation
Identify the stakes of the omnichannel Customer Experience. Outline your omnichannel strategy. Create a Customer Experience using an omnichannel approach.
Descriptions
You're probably familiar with the Customer Experience - as a consumer, you experience it on a daily basis. But how much do you know about the omnichannel Customer Experience? With an omnichannel strategy, you'll be able to personalize your customer interactions and experiences based on the behaviors of your consumers. This lets you create a tailored Customer Experience, so your customers will feel seen (and appreciated). In this course, I'll be guiding you as you evaluate and outline your strategy. Then I'll be here to support you in creating a Customer Experience with an omnichannel approach. Ready? Let’s go!
Plan de formation
PART #1 - IDENTIFY THE STAKES OF AN OMNICHANNEL CUSTOMER EXPERIENCE 1. Get the most out of this course 2. Find the marketing strategy that works Best for your Company 3. Know your customer profiles Quiz: Identify the stakes of the omnichannel Customer Experience PART #2 - OUTLINE YOUR OMNICHANNEL STRATEGY 1. Conduct an pmnichannel strategy audit 2. Set your SMART goals 3. Know exactly who your customers are 4. Choose the best channels to fit your omnichannel strategy Quiz: Outline your omnichannel strategy PART #3 - CREATE A CUSTOMER EXPERIENCE USING AN OMNICHANNEL APPROACH 1. Map an omnichannel customer journey that benefits your Business 2. Adopt the best practices for mapping the customer journey 3. Get your employees engaged in the omnichannel Customer Experience Microdoing & Survey Quiz: Create a Customer Experience using an omnichannel approach
Langues
Anglais
Durée (Jours)
8
Sources
OpenClassrooms
